A Website for Roofers You See Before You Pay
Hailstorm tonight, 200 roofs damaged tomorrow. The roofing company with a fast website and clear storm-damage page captures the calls. The one with a 2019 brochure site does not.
Roofer homepage mockups free in ~48 hours · You only pay if you love it · Or call (971) 516-7980
Do roofers really need a website?
Yes. When someone needs a roofer, they search "roofer near me" and call one of the first names they trust. A Google or Facebook profile helps them find you, but a real website you own is what makes them choose you — your real work, your reviews, your town, and a one-tap call button.
Most roofers skip it because a page like that normally runs $1,000–$5,000. PHIT Web flips the order: we design yours free and you only pay if you love it — from $997 flat, built by hand for roofers, live in a few days, and yours to keep forever. You pay only for your own domain and hosting.
The Real Problem Roofers Have With Their Website
Roofing is the highest-dollar residential trade. One job can be $20,000. One commercial project can hit six figures. The website that wins is not the prettiest one — it is the one that loads in under two seconds, shows real photos of real roofs, and makes it dead simple to request a free estimate.
Market reality: The average asphalt shingle roof replacement runs $8,000–$18,000. Storm damage and insurance claim work can push that to $25,000+ per job. Commercial flat roofs commonly bill at $50,000–$300,000. Roofing is one of the highest-LTV searches on Google, which is why competition is fierce and the website matters more.
What a Roofing Website Has to Do
Convince a homeowner to invite a stranger to put a 30-foot ladder against their house.
Photos of Real Roofs You Did
Stock photos kill roofing sites. We build a project gallery with before/after photos, the city tagged on each, and the roof type. This is the single highest-trust element on a roofer's website.
Storm Damage Landing Page
When hail hits, "storm damage roof repair [city]" searches spike. Roofers without a dedicated storm-damage page miss the entire window. We build it before you need it.
License, Insurance, Bonding Visible
Your license number, GL insurance, workers comp, and bonding info live in plain view. Homeowners check. Insurance carriers check. We pull this front-and-center.
Insurance Claim Help Page
Most homeowners have no idea how a roof insurance claim works. The roofer who explains it on their site captures 30–40% more of those leads. We build the page that does it.
City Pages for Storm Markets
Hail belts and hurricane zones get dedicated city pages. Each one is structured to capture local storm searches the instant they happen.
Free Inspection CTA
"Free inspection" outperforms "free quote" on roofing sites by a wide margin. We test the CTA copy that works for your market and make it the front door.
Pages Every Roofing Website Should Have
Service Pages
- Roof replacement (asphalt, metal, tile, slate)
- Roof repair and leak repair
- Storm damage and hail damage repair
- Insurance claim assistance
- Gutter installation and repair
- Flat roof and TPO/EPDM systems
- Commercial roofing
- Roof inspections (free or paid)
Conversion Pages
- Cost guides by material and roof size
- Financing and payment plan page
- Warranty and labor guarantee page
- Photo gallery by roof type / city
- Customer reviews and case studies
- Common roofing problems guide
- City landing pages (one per market)
- About / meet the crew
How Roofers Win on Google in 2026
Roofing is a paid-ads-heavy category — LSA, Google Ads, and Facebook all compete hard. The roofers who win long-term are the ones who also rank organically, because that traffic is free and compounds. We focus on building topical authority around roofing in your specific market: city pages, material pages, problem pages, and a storm-damage hub that captures the surge searches.
The most underused SEO play for roofers is the "after-the-storm" page strategy. Every hail event drives a 90-day surge in local searches. A roofer with a pre-built storm-damage hub captures most of that traffic. A roofer without one loses it to franchises with deeper budgets.
The math: Average roof job: $11,000. If a better website brings you 2 extra signed roofs a month, that is $264,000 in extra annual revenue. The website cost is rounding error.
Questions Roofers Ask Us
The Five Things Killing Roofers Website Conversion (And How We Fix Them)
After auditing hundreds of roofer websites, these five problems show up over and over. Each one quietly costs jobs. Each one has a specific fix.
"Storm-damage jobs are my biggest tickets but I never know when they're coming."
After a storm, search volume for "roof damage," "hail damage roof," "insurance claim roof" spikes 800-2000% for 48-72 hours. The roofer whose site is already ranked gets every call. We pre-build storm-damage content so when the storm hits your area, your page is already live and ready, no scrambling.
"Insurance customers don't trust me, they shop 5 quotes."
Insurance work has the highest trust-shopping behavior in roofing. Your site needs an "insurance claim process" page that walks them through it step-by-step. The roofer who acts as the expert advocate wins the job. The one who acts as a salesperson loses to the one who acts as a guide.
"Metal roofing has 50%+ margin but I don't have a page for it."
Metal roof search is growing 25% YoY. Standing seam, screw-down, copper, zinc, slate-look, each has its own search. Most roofers have ONE "materials" page that ranks for nothing. We build separate pages for each material option.
"$5k repairs are great but $40k replacements are my retirement plan."
Replacement search intent is fundamentally different from repair. Replacement buyers research for 2-4 weeks before choosing. We build a replacement-focused content path with timeline guides, material comparisons, financing options, and warranty explanations, the buyer who reads 4 of your pages becomes your customer.
"I get tons of estimate requests but my close rate is terrible."
Most roofer sites generate quote requests from people who haven't seen the work. We add an honest "What our quotes include" page, a "Before you sign with anyone" guide, and project case studies with real timeline/cost breakdowns. Pre-qualified leads close at 2-3× the rate of cold quote requests.
5 Features Every Roofers Website Must Have in 2026
Built-in on every PHIT Web roofer site. Not optional. Not "if budget allows." Standard.
Material-Specific Pages
Asphalt shingle, metal, tile, slate, flat/TPO, EPDM, each ranks separately. Long-tail volume is real.
Storm/Hail Damage Landing Page
Pre-built and pre-ranked. The day a storm hits, you don't scramble, you're already there.
Insurance Claim Process Guide
Step-by-step. Turns you from "another roofer" into "the expert advocate."
Financing Options Visible
GAF, Owens Corning, Synchrony, financing options on every replacement page. Doubles big-ticket close rate.
Warranty Explanation Page
Manufacturer warranty + workmanship warranty explained in plain English. Major trust signal for big purchases.
Click a Live Sample Website Built for a Roofing Company
We built a full working demo site — Ridgeline Roofing — so you can click around a real one instead of imagining it. Yours would carry your name, your town, and your photos.
See the Live Sample Site →Opens right here on phitweb.com · or browse all 13 trades →
See Your Roofer Homepage Before You Pay a Dollar
Send the 60-second form and in about 48 hours you'll see your new homepage — designed by hand for roofers, your town, and the way your customers actually search. Love it? We finish it for one flat price. Don't? Keep the design and pay nothing. That's the whole deal.
Takes about a minute. Full pricing details: see the packages →
Stop Paying $125 Per Shared Lead. Own the Lead Instead.
Angi and Thumbtack sell that lead to four other roofers. By the time you call back, the homeowner has three other quotes and is shopping you on price.
The math for a working roofer: 3 paid leads/month × $125 = $375/month = $4,500/year, forever. A PHIT Web site is one flat price you approve before paying. You own it, and every lead it brings in is yours alone — you never pay us a cent per lead.
And the homeowner who finds you on Google or in ChatGPT never sees a single competitor on your page.
Free Guide: Your Google Profile Isn't Enough
The 12 reasons a real website beats a Google or Facebook profile alone, 5 tips you can use today, and straight answers to the questions every owner asks. No email required.
↓ Download the Free Guide (PDF)Free, instant, no signup. And when you're ready, we'll design your homepage free — you only pay if you love it.
Stop Renting Leads. Start Owning Them.
One new roofer customer typically pays for your whole website. We'll show you exactly how the math works for your market, no sales pressure, no obligation.
Show Me My Homepage — FreeOr jump straight to a build, see what’s coming